Every business owner is aware of the importance of branding at an event. An event is a fertile ground for spreading awareness about yourself and your brand. However, with the number of crass, aggressive branding techniques around, taste and wit are the clear winners. The idea behind this event branding strategy is not to force the audience to notice your flashy ad but play with their imagination and draw their attention gracefully. The latter has much more recall value and will make you stand out from the crowd.
You can choose the services of an event branding agency like Custom Creative to strategise, plan and implement your branding perfectly. Here are some unique, tried and tested tips to brand your event:
Incorporate the Brand in the Décor
There are a number of ways in which a brand can be expertly incorporated into the decor. The exact ideas depend on the venue of the event and the space available. Some amazing ideas to make your brand the theme of the decor are: hanging unique items like coffee mugs, colored wine glasses etc. from strategic locations with your brand logo printed on them.
Project the Logo in the Lighting
One amazing and creative corporate branding idea is to project the outline of your logo in the lighting. The logo can also be subtly projected onto the wall just behind the stage or the highly active zones. This is a great way of reinforcing your brand to the audience without being too obvious.
Include it in delicious Treats
This idea has been proven to have high recall value when it has been used at brand events in London and other areas. If you have a table full of tasty treats such as cupcakes, chocolates, cookies etc. the logo can be embedded on the top of the cakes or biscuits.
An experienced event branding agency can be hired to take care of your branding at an event. They have the right theoretical and practical knowledge of what works and are aware of the recent trends in the branding industry. These exhibition branding ideas can be used to remind the delegates about your business in a clever and subtle way, which has been proved to be more effective than aggressive branding.
The way you present a new product to your target audience - members of the press, key influencers or direct customers - is tremendously important. This is because it is going to be the first experience that your target audience has with your brand new product. When done in an innovative and thoughtful manner, a product launch event builds relationship, provides context and successfully communicates the brand and values of the product.
To help you trump the challenges of launching a new product, given are a few creative and superb ideas that you can implement for your next launch.
# Introduce a teaser campaign on popular social media networks
Attracting as much attention as possible is the ultimate aim of product launches. However, you will want to achieve this with as much time and effort as necessary. So, before the actual event, extensively make the maximum use of social media platforms, such as Twitter, Facebook and Instagram by creating a teaser campaign. In this way, you will be informing a large audience base that something sensational is going to happen soon and make then curious for more.
The best time to launch a social media teaser campaign is twenty to thirty days before the date of the product launch as this will make sure that you have enough time to create a buzz around your brand.
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